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SaaS Scaling 4,180+ Leads & 7.38 AED Cost Per Result

Efficiency at Scale The data shows a masterclass in SaaS lead acquisition. By focusing on volume without sacrificing lead quality, we delivered: High-Volume Acquisition: Generated over 4,180 total leads and conversations. Massive Brand Awareness: Penetrated the UAE market with 14.1M impressions, ensuring the brand is now a household name in its niche. Elite Efficiency: Consistently hit sub-10 AED costs for high-intent website leads (7.38 AED, 9.10 AED, and 10.00 AED). Strategic Scaling: Successfully managed a 95,017 AED spend while maintaining a stable average CPL across the account.
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Key Results and Impact

4,180+
High-Intent Website Leads & Conversations
7.38 AED
Lowest Cost Per Lead Achieved
14.1M+
Total Impressions Across UAE
3.2M+
Unique Users Reached
95,017 AED
Total Ad Spend Managed & Optimized

Platforms Used

The Challenge

SaaS marketing in the UAE faces a unique hurdle: high friction. Getting users to leave a social platform and sign up on a website requires a seamless transition and a high-trust value proposition. The client faced several key obstacles:

  • Attribution Gaps
     Inconsistencies between ad clicks and actual website sign-ups.
  • High Barrier to Entry
    Moving users from passive scrolling to active software commitment.
  • Cost Inefficiency
    Initial campaigns were seeing bloated costs per acquisition due to broad targeting and weak landing page alignment.

‍

Our Strategic Approach

Omnichannel Conversion Funnel

We split-tested Website Leads against Messaging Conversations. While website leads provided higher intent for the software, the messaging funnel allowed us to nurture hesitant leads in real-time.

Precision Retargeting & Attribution Modeling

Leveraging a 7-day click and 1-day view attribution window, we captured the full journey of the SaaS buyer. We utilized advanced statistical modeling to account for missing data points, ensuring that every dirham spent was tracked back to a specific creative or audience segment.

Granular Creative Testing

We identified that the top-performing ad set delivered 726 leads at only 7.38 AED each. We achieved this by doubling down on "Benefit-First" creatives, focusing on the time and money the software saves the user, rather than just listing features.

Aggressive CPL Optimization

We maintained a strict kill and scale policy. Ad sets that exceeded the target CPL (such as those hitting the 38 AED mark) were analyzed for creative fatigue and re-allocated toward the high-performing 7.38 AED and 9.10 AED segments to maximize the 95k AED budget.

‍

Services

We deployed a technical SaaS growth stack to ensure high-velocity acquisition:

  • Full-Funnel Meta Ads Management
  • Website Lead Generation Optimization
  • Messenger Funnel Integration
  • Advanced Tracking & Statistical Attribution
  • Daily Budget & Bid Management
  • Landing Page Conversion Rate Optimization (CRO)

‍

Results

Efficiency at Scale The data shows a masterclass in SaaS lead acquisition. By focusing on volume without sacrificing lead quality, we delivered: High-Volume Acquisition: Generated over 4,180 total leads and conversations. Massive Brand Awareness: Penetrated the UAE market with 14.1M impressions, ensuring the brand is now a household name in its niche. Elite Efficiency: Consistently hit sub-10 AED costs for high-intent website leads (7.38 AED, 9.10 AED, and 10.00 AED). Strategic Scaling: Successfully managed a 95,017 AED spend while maintaining a stable average CPL across the account.
4,180+
High-Intent Website Leads & Conversations
7.38 AED
Lowest Cost Per Lead Achieved
14.1M+
Total Impressions Across UAE
3.2M+
Unique Users Reached
95,017 AED
Total Ad Spend Managed & Optimized

Why This Matters

For a SaaS company, the Cost per Lead is the heartbeat of the business. By driving the CPL down to 7.38 AED while reaching 3.2 million people, we provided the fuel necessary for the client to scale their user base aggressively and dominate the UAE digital landscape.

Your business could be our next success story.

See how our strategies perform in your own marketو  book a consultation and let’s plan your next win together.
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