Key Results and Impact

Platforms Used
The Challenge
The UAE real estate market is one of the most competitive digital landscapes globally. Our client needed to break through the noise to capture serious investors and home buyers while maintaining a sustainable cost per acquisition.
- High Market Saturation
With thousands of agencies bidding for the same audience, standing out required more than just "standard" property photos. - Lead Quality vs. Quantity
General targeting often leads to "click-happy" users. We needed a system to filter for high-intent investors. - Scaling Without Fatigue
The challenge was to spend over 600k AED while keeping the frequency healthy and avoiding creative burnout. - Currency & Competition
Navigating high CPMs in premium UAE locations like Dubai and Abu Dhabi.
Our Strategic Approach
Full-Funnel Meta Strategy
Mag Growth implemented a multi-tiered campaign structure. We utilized broad reach to build awareness, followed by hyper-targeted lead generation sets that focused on specific property developments and investor personas.
Data-Driven Budget Allocation
By monitoring the "Cost per Result" in real-time (as seen in our dashboard ranging from 16 AED to 96 AED), we aggressively shifted budget to the top-performing ad sets, ensuring the highest possible ROI on the 600k+ AED investment.
Lead Magnet & Friction Optimization
We utilized Facebook’s Instant Forms with custom qualifying questions. This reduced the barrier to entry while ensuring the sales team only received leads from users truly interested in UAE property investment.
Creative Iteration
We tested various hooks, from luxury lifestyle videos to ROI-focused investment brochures, maintaining a 3.29 overall frequency to ensure the brand stayed top-of-mind without over-saturating the audience.
Services
Mag Growth provided an end-to-end performance marketing suite to dominate the UAE real estate sector:
- Meta Ads Strategy & Management
- Advanced Geographic Targeting (UAE-wide)
- Lead Form Optimization
- Creative Direction & Copywriting
- Daily Budget & Bid Management
- Performance Analytics & Reporting
Results
Why This Matters
Your business could be our next success story.
