Monthly Revenue Growth: From £9K to £35K with Google Ads

In just eight weeks, LG Will Writing saw impressive improvements across key metrics thanks to SoudCoh’s strategic direction and execution.

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The Challenge

Despite their stellar reputation, LG Will Writing faced a few digital roadblocks that held them back:

Outdated website experience

Their site wasn’t optimised for conversion or mobile, limiting user engagement and trust.

Low online visibility

Competing against national legal brands made ranking for estate planning and will writing terms tough.

Unclear ad messaging

Previous campaigns failed to clearly communicate their affordable pricing and value proposition.

Poor conversion tracking

Limited insight into ad performance meant wasted spend and missed opportunities for optimisation.

Complex customer journey

Users were dropping off mid-funnel, unsure how to get a quote or book a consultation.

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Our Strategic Approach

Strategy

We positioned LG Will Writing as a trusted, family-first online estate planning service — highlighting convenience, affordability, and peace of mind.

Service Focus

We organised services by high intent categories like termites, spiders, and wasps, then aligned ad groups and landing sections to each. Clear pathways meant faster decisions and stronger relevance across the funnel.

The Ad Strategy

Our Google Ads campaign featured strong keyword targeting (e.g., Affordable Will Preparation, Trust Wills £19.99) and emotion-driven copy that boosted ad strength and CTR.

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Services

SoudCoh provided a full suite of marketing and web solutions designed to elevate LG Will Writing’s digital presence and performance.

Website redesign & UX optimisation
Google Ads strategy and management
SEO keyword targeting and content writing
Conversion tracking setup
Lead funnel automation
Landing page copywriting
Analytics reporting & optimisation

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Results

In just eight weeks, LG Will Writing saw impressive improvements across key metrics thanks to SoudCoh’s strategic direction and execution.

124+

new leads generated in 30 days

50+

phone calls from ads

41%

higher click-through rate (CTR)

2.8x

higher ad engagement rate

95%

improvement in landing page conversion

Why This Matters

This collaboration proved how a clear, customer-focused strategy can transform even traditional industries like will writing. LG Will Writing’s fresh digital presence now drives sustainable leads, stronger brand authority, and measurable ROI. With SoudCoh’s ongoing partnership, they’ve built a future-proof digital funnel that continues to grow — proving that with the right SEO strategy and paid campaign management, even legacy services can thrive in the digital age.